BRAND GUIDELINES

Once you’ve created a great brand you’ll want to keep it that way. Brand guidelines may not sound as exciting as a logo design, but they tie together all elements of your organisation cohesively.

Simply put, brand guidelines are an excellent way of outlining how your brand should be applied and are a crucial part of any successful organisation. To tell the story of a brand and maintain its feel you need to ensure it is always portrayed consistently and accurately. Guidelines guarantee that everyone associated with an organisation knows how the brand should be communicated.

The extent of brand guidelines can differ. Typically, they cover how to use your logo, colour palette, typefaces (for print and online), photography and any graphic devices. Guidelines will set clear regulations so that your brand can easily be understood by designers, employees and marketers.

As a branding agency, we have extensive experience creating guidelines that help ensure your brand is communicated consistently and effectively. We take into account what the vision is for your brand and the ethos of your organisation to create guidelines that stand the test of time.

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Even as new technology continues to change how people are reached and want to be reached, our expertise and experience across all media allows for seamless integration of your message. Mazdek will align your strategy, budget and audience into a unified campaign that delivers intentional results.

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