Consider how the logo, typefaces, colours, imagery and the tone of a brand’s copy feature in building the bigger picture. Unlike brand image, which simply dictates how consumers perceive a brand, brand identity refers to what it communicates. Building an identity is a multi-disciplinary effort – each element needs to support an overall message.
All the components of your brand and how they are used should be consistent in their appearance, style, and feel across all communications. Consistency enables your audience to build a memory around your organisation and what it has to offer. This memory becomes your organisation’s identity.
At Mazdek, we work to analyse your brand’s personality and the message you want to communicate. We follow a process that explores a company’s core values and ensures these are conveyed across all brand communications. A strong brand identity will help to fulfil your long-term business goals and build a lasting relationship with your customers.
Online, outdoors, in print and through social and broadcast media, it helps businesses to reach audiences that might otherwise be beyond their grasp. However, this is not mission accomplished.
Branding As designers there is nothing more satisfying that being able to realise the vision a client has for their company or indeed on many occasions conceive the vision and deliver it exceeding all expectation.
Digital marketing and design is crucial for any business to grow. Whether you’re a small mom and pop shop or a large corporation, an online presence is a necessity in today’s tech-filled society.
Members of our team have worked in the print industry for many years prior to working with our company, and have had a chance to feel out different suppliers all over European and across the country.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which your business renders.
Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.