Writing good copy is a craft – striking the perfect balance between brand, customer needs and your business objectives is crucial. From your weekly newsletter or blog post, to the copy in your printed brochure or on your website – any piece of written content is a chance to engage and impress your target audience.
For online written content, search engine optimisation (SEO) should be a key consideration. Having the right words and phrases in the right place can help search engines understand what your website is all about. Good SEO directs potential customers to your website and helps them find exactly the information they’re looking for.
The written word is a good way to convey the personality of your business. Are you serious? Professional? Light-hearted? Caring? Tone of voice is a key consideration in marketing today, and should be consistent across all your communication channels.
Writing in plain English is important too. Using language everyone understands will make you more approachable and relatable as a company. Remember less is more – a few carefully chosen words are infinitely more powerful than endless lines of text. Studies have shown that one typo or incidence of bad grammar can drastically reduce a user’s trust in your product or service, so professional copywriting is a sound investment.
Well written content is a vital component of any successful brand, plus it can improve your search ranking and resonate with your customers. Searching for the right words?
Online, outdoors, in print and through social and broadcast media, it helps businesses to reach audiences that might otherwise be beyond their grasp. However, this is not mission accomplished.
Branding As designers there is nothing more satisfying that being able to realise the vision a client has for their company or indeed on many occasions conceive the vision and deliver it exceeding all expectation.
Digital marketing and design is crucial for any business to grow. Whether you’re a small mom and pop shop or a large corporation, an online presence is a necessity in today’s tech-filled society.
Members of our team have worked in the print industry for many years prior to working with our company, and have had a chance to feel out different suppliers all over European and across the country.
The sole purpose of business is service. The sole purpose of advertising is explaining the service which your business renders.
Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.